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What is a Product Configurator?

A product configurator is an online tool that allows customers to customize a product according to their specific needs and preferences. It is an interactive interface that enables customers to select various options, such as size, color, material, and features. The configurator updates the product image in real-time to show the customer how their choices affect the final product.

A product configurator can help businesses increase sales and customer satisfaction. It allows customers to design products that meet their exact requirements, which can result in higher conversion rates and fewer returns. It can also reduce the workload on customer support teams, as customers can see exactly what they are buying before making a purchasee

Here is why you should add a product configurator to your WooCommerce webshop...

Increase user engagement

When you allow your customers to customize products to their likings – with a product configurator for example – it will be impactful on the customers’ satisfaction level. In the most positive way. The reason why: You adapt your products to the customers needs, which they tend to appreciate more than you imagined!

More sales

Implementing a product configurator often leads to an increase in sales, due to the increased customer satisfaction levels and also because the user has a better understanding of what he gets. When the product meets expectations, you start to get more recommendations – even word-of-mouth – which leads to even more sales!

Better customer insights

Data is the new gold, and you can use it to your advantage. Customer data is truly a valuable asset in any kind of business, because it gives you insights in what your customers want (or don’t want). A product configurator helps you collect customer data. You collect it by letting the customer to personalize your product to their likings. Based on their input, you gain insightful data. acting on these insights will give you the upper hand in your industry!

Why should I use the Staggs product configurator?

Setting up a product configurator is super simple

We have created a complete toolkit in WordPress to create and manage product configurators in WooCommerce.

Identify the configurables for the product, run the import and start building your configurable product!

See how it works

Works perfect on all modern devices!

We didn’t forget about our mobile customers! More and more people are browsing the web on mobile, so we’ve ensured this configurator runs smoothly on any mobile device!

This way you won’t miss out on potential sales from customers on-the-go!

Built specifically for WooCommerce webshops

The Staggs product configurator is specifically built for WooCommerce webshops and is therefore very closely tied to the WooCommerce ecosystem.

You can see configurable products as just another product type of WooCommerce with more enhanced features.

Powerful configurator toolkit
& amazing support.

Read all reviews
Excellent value and reliable

This is a great tool – you’d have to spend thousands to code the same functionality. Yes it’s lacking some customisation features, but given this is FREE and you get even more advanced options for $59 a year, you’d be nuts to expect more than what you get – and what you get is excellent. Adding this to our ecommerce site is going to transform how we sell.

The support is also fantastic and 100% personal.

victoriajudge
Highly recommended, fabulous support

Hi, I’m using the PRO version, the configurators created with STAGGS are from the curtain sector and have many special features, the STAGGS guys gave us wonderful support, responding and developing some functions that quickly solved our problems. The configurator turns out to be very fast and precise, 6 stars!!!

filippodec
Simply the best!

In addition to being an extremely effective customization tool, it is very easy to use. The design and features are a show apart. The support team’s commitment, responsiveness and education alone deserve much more than 10 stars.

le0s

View product configurator demo's

Conclusion: Product Configurator for WooCommerce by Staggs

As online shopping continues to grow in popularity, customers are looking for more personalized and customized products. In response to this demand, many e-commerce platforms, including WooCommerce, have started offering product configurators. A product configurator is an interactive tool that allows customers to customize a product according to their specific needs and preferences.

WooCommerce offers a range of product configurator plugins that businesses can use to create customized products. One of the most recently launched new plugins is the Staggs Product Configurator for WooCommerce. This plugin allows businesses to add a product configurator to their WooCommerce store, enabling customers to customize products in real-time.

The Staggs Product Configurator for WooCommerce is highly customizable, allowing businesses to tailor the interface to their specific needs. It is built using hooks and filters, allowing it to be easily customised by other developers. It also supports conditional logic, which enables businesses to show or hide options based on the customer’s previous selections.

The plugin offers a range of configuration options, including:

  1. Product Options: This feature allows businesses to add various options to their products, such as colors, sizes, materials, and features.
  2. Image Swatches: This feature allows businesses to display the various options using image swatches, making it easier for customers to visualize their choices.
  3. Price Calculations: This feature allows businesses to set pricing rules based on the customer’s selections. Businesses can set different prices for different options.
  4. Dynamic Image Generation: This feature allows businesses to generate product images in real-time based on the customer’s selections. This ensures that the customer sees an accurate representation of the final product before making a purchase.
  5. 3D model viewer: This feature allows businesses to display their 3D models to the customers so that the customer can view the finished product from all angles.
  6. Basic AR support: This feature allows customers to place the 3D model object in their own living space, so they get a better understanding of the real product.
  7. Staggs Analytics: This feature gives businesses valuable insights in customers needs by displaying all ordered product configurations in a single table. That allows store owners to see what customers order the most and improve their configurators upon the customers needs to boost conversion rates even further.

3 Advantages of product configurators

In general there are three great advantages of having product configurators instead of the regular products. These three advantages are: better customer insights, increased customer loyalty and more sales!

1. Better customer insights

By allowing your customers to customize their products, you get to know your customers in ways your competitors can’t, as it’s completely unique to your business.

That is why we have added Staggs Analytics: a helpful tool that gives you insight in all the popular product configurations at a glance!

2. Increased customer loyalty

By letting your customers interact with your products, they are more likely to establish an emotional connection with your brand. Because customizing a product takes longer than just ordering one. Once that connection is established, it becomes almost impossible for your competitors to win them over.

3. More sales

Save yourselves a ton of time and money from the steep decrease in returning shipments. You can’t completely eliminate this, but product configurators decrease the return rate drastically!

Implementing product customization increases customers satisfaction, promotes loyalty and results in word-of-mouth recommendations!

Ready to experience the benefits of a product configurator? Get yours today for free!