What’s the difference? The main difference is the level of customization. Variable products are products where customers can choose from pre-set options such as size, color, and material. These options are often shown as dropdown menus or checkboxes on the product page. Product configurators are way more advanced. This tool also allows customers to customize with pre-set options, but in a more dynamic way. You can effortlessly add conditional logic for product options. Allowing for easy management of complex products. Pagespeed will remain almost the same when using a configurator, no matter the amount of options you give to your customers. As a customer you interact with a 2D or 3D model of the product and customize various aspects such as shape, texture, and pattern. You can even add more features, depending on the set options of a product, and see changes happen as you go. Product configurators offer a wider range of customization options and provide customers with a more accurate representation of the final product. Product Configurator VS. Variable product Variable products are actually a precursor to product configurators. Product configurators were made because of the need for further personalisation and increased customer experience. That’s why configurators are becoming the preferred method of product customization. And the increased flexibility and accuracy as well. Many who have been made aware of this new way to improve product offerings, will tell you the same. The value a configurable product brings is not to be compared with variable products.
What can you do with Variable products? You can create different variations of a single product based on different attributes such as size, color, or material. This allows you to offer a wider range of options to your customers. Set different prices for each variation of a product based on its attributes. For example, a larger size may cost more than a smaller size. Variable products allow you to manage inventory for each variation separately. Display the product attributes for each variation, making it easier for customers to understand what they are buying and choose the variation that best suits them. You can upload different images for each variation, giving customers a clear visual representation of the options available to them. What can you do with a product configurator? In its essence, a product configurator simplifies the ordering process in a visually attractive way. It offers all the features of variable products, but in a more simplified and automated way. Instead of uploading different images, you create stackable image layers and the product configurator puts it all together automatically. Instead of creating separate variations, the configurator does it all for you without having to leave the page. The possibilities are endless. Seriously. There are many ways you can implement a configurator. 2D product configurators Create your product with the use of 2D models. You can create product configurators with stackable images for multiple angles. 3D product configurators 3D offers an even more engaging experience, with the possibility to play around with the product. Click and drag to see your customized product from any angle. Augmented reality In combination with a 3D configurator, you can place your custom product in your home with the use of your camera. Leveling up customer experience and product representation. Advanced products A product with tons of customization options is what product configurators are made for. Create different types of options for any product, no matter how advanced your product might be. Personalized products Some product configurators offer personalized products. For example, customers can buy a shirt and customize it with their own images, text and colors. Staggs doesn’t offer personalized products, but we do offer you everything else mentioned above. See All Features
5 Reasons why a Product Configurator is way better The benefits that product configurators bring are not just for you. They’re for your customers first and foremost. Nowadays a great customer experience is on top of everyone’s list. When you bring value to your customers, they will value your products. When customers value your products, they value your brand. When people value you as a brand, they’ll come back to you. 1. A Happy customer makes a Loyal one When your customers interact with your product, they engage with your business. The time spent customizing products creates a greater emotional connection with your brand. Especially when you bring a 3D product configurator in the mix. Customers can interact with a 3D model of the product, view the product from any angle and customize it. Creating a memorable and interactive experience which increases sales and customer loyalty. With 2D product configurators your customers will still get an engaging experience, but not a lot of room to playfully view their product. ‘Cause who doesn’t play around when they come across a 3D model of a product? 2. Create and visualize the perfect product Your customers get a lot when you implement a product configurator. Customers get to see how their modifications will look in the final product as they customize it, which is something won’t get with variable products. The options for customization are often endless, allowing your customers to create a truly unique product. The customization options, the real-time view and the interactive configurator ensure your customers get the full picture of what they’re exactly buying. 3. What you see is what you’ll get Product configurators offer accurate representations of the final product than variable products. Customers can see exactly what the finished product will look like, preventing misunderstandings or disappointment about products when they finally receive them. Giving your customers the full picture, also allows them to feel confident about their purchase. The purchase is easily made. Now watch your sales soar! 4. Efficient workflows and customer journey Product configurators increase efficiency for both customers and businesses. The ease of creating custom products without having to contact your sales team, or customer support is incredibly beneficial. The perfect product is now within reach. You save a huge amount of time and money, and cost efficiency is a huge benefit for you as a business. Save your time and resources while still providing a high level of customization for customers. 5. Powerful lead conversion Improve your conversion rates by integrating this amazing tool in your online store. With configurable products you not only get new customers and reduce cart abandonment rates, but also wake the sleeping customer. Want to improve your product offerings? Forget variable products. Out with the old, in with the new. Streamline your ordering process today with Staggs. We offer you 2D and 3D product configurators with Analytics that help you make informed business decisions. I Want To Improve