What is Augmented Reality? It’s a technology that takes what you see in the real world and adds digital stuff to it, like 3D objects or sounds. This tech uses your phone or tablet’s camera and sensors to understand where you are and what you’re looking at. Then, it adds the digital imagery or sounds on top of the real world, making it look like it’s really there when you’re looking through at your screen. This makes the experience exciting and fun. It feels like you’re now part of a new digital world.
How AR is being used by Brands There are many use cases, in many different areas like gaming, education, and shopping, creating different benefits for businesses and customers. It’s becoming increasingly popular for big brands and different industries, so knowing the different use cases might spark up some creative thinking, or the decision to integrate this into your own business. Virtual Try-On One of the most popular use cases in ecommerce is virtual try-on, which allows customers to see how products like clothing, eyewear or accessories will look on them. Product Visualization You can create immersive product visualizations that allow customers to see products from any angles and explore features in real-time. Interactive Product Manuals You’re able to create interactive product manuals that guide customers through installation, assembly, or maintenance of products. Enhanced Marketing Campaigns It can also be used to create engaging and interactive marketing campaigns that allow customers to experience products in a new and exciting way. Personalized Product Customization Finally, this technology is being used to create personalized customization experiences that allow customers to design and customize products to their specific needs and preferences. And you guessed it, we’re talking about product configurators here. It really takes product configurators to the next level by allowing customers to see and interact with their customized product in real-time and in their own environment. This means that customers can see exactly how their product will look and fit in their home, office, or any other setting before they make a purchase.
Benefits of Augmented Reality for 3D product configurators One of the Key Benefits is that it provides customers with a more immersive and engaging experience. Instead of relying on static imagery or 2D renderings, customers can use AR to see their product from all angles, move it around, explore features in real-time. Creating a unique shopping experience. Another key benefit in 3D configurators is that it can help to reduce the number of returns and exchanges. By allowing customers to see and interact with their product, they are less likely to be disappointed with their order when it arrives. This results in fewer returns, which can save retailers time, money, and resources. This new tech can also be used to provide customers with additional information about their product, such as specifications, materials, and other features. This helps customers make more informed decisions and feel more confident about their purchase. Bringing you improved customer satisfaction. It also has something exciting to it. It’s new technology, a brand new experience and many people are excited about it once they’ve experienced it themselves. This is an effective way to do word-of-mouth marketing. AR Available on Staggs We’ve worked hard to integrate this amazing feature in our 3D product configurator. Staggs only wants to bring you and your customers the best experience. With Staggs you’re able to provide your customers with a revolutionary way of interacting with products. By using AR in 3D product configurators, you can provide customers with a more immersive, engaging, and personalized experience, which can ultimately lead to increased sales, customer satisfaction, and brand loyalty. Check AR Demo