What is a product configurator? A product configurator is a tool that allows customers to personalize and configure products according to their specific needs and preferences. It provides an interactive experience that enables customers to see the impact of their choices in real-time. A product configurator has many features, such as 3D view, personalization of products and simple configuration in 2D. Not every configurator tool offers 3D or personalization, so if you’re looking to implement such a tool, do your research. For the customer’s standpoint, product configurators are fun to use. When using a configurator you’re more likely to explore all options. So not only are they aware of all the different modifications you offer, they’re more happy with the outcome since they have created their own personal product. A happy customer is everything. Because the next thing they’ll do is show it off and tell others about how they were able to purchase it. It always sparks interest when someone tells you how they were able to create their own product. Keep that in mind. Additionally, a study by Adobe found that companies who use product configurators experience on average 15% increase in revenue. A study by Salesforce found that 80% of customers are more likely to do business with a company that offers personalized experiences.
How Apple uses a product configurator Apple has been using a product configurator for many years, and it has been a key element of success. Their product configurator allows customers to customize their Macs, iPads, and iPhones and more by choosing various options such as storage, processor speed, and memory. Not only that, but also the design types can be tailored to your specific needs. With the Apple Watch for example, you’re able to choose size, material and wristband. They also have a lot of fun-looking options to choose from. The product configurator is available on their website, and provides an easy and intuitive experience. They offer a wide range of options that allow customers to choose the features and specifications they need. Their design is simplistic, user friendly and clean.
How configurable products has helped Apple In the case of Apple, their product configurator has been successful in allowing customers to customize products. This has not only improved customer experience and customer loyalty, but it has also led to increased sales and revenue. Here are some examples of how their product configurator has helped Apple. Demand With products that can be modified to your specific needs, it creates the feeling of want. If you like it, you want it, if you want it, you need it. Value With a personal product, comes value. A study by Deloitte found that more than a fifth of shoppers are willing to pay up to 20% more for personalized goods. This has shown to be true for Apple. Sales Apple’s product configurator has made it easy to buy. You just click, create, and purchase your item. This has helped Apple to increase its sales and revenue. Brand loyalty With a unique and engaging experience that sets it apart from its competitors. The configurator has helped to increase customer loyalty and strengthen the Apple brand. Customer experience Customers have more control over their purchases, and its fun to create personal products. This has improved customer experience. All with a simplistic, easy-to-use and fun tool. Reduced costs The product configurator has helped to reduce costs. They have reduced the number of different product SKUs that it needs to produce. This also has simplified the manufacturing process. In addition to these benefits, product configurators provide valuable data. By tracking choices and preferences within the configurator, you gain insights into what customers want and use that info to make informed decisions on product development and marketing strategies.
Key element of success Apple’s product configurator has been a key element of success. It has helped the company to increase sales, improve the customer experience, reduce costs, and increase brand loyalty. All by providing an easy and intuitive tool that allows customers to customize their products. They truly have created an unique and engaging experience. Differentiating from its competitors. Their configurator is likely to remain an important part of Apple’s marketing strategy for many years to come. Want to create your own success? Product configurators are a powerful tool for companies looking to improve and provide better experiences for their customers. If you are looking to create your own configurable products, check out Staggs. We offer a free product configurator tool, with premium features. Check our demo’s, or download it straight away and start improving your customer experience today. I want success