Product configurators are valuable tools that allow your customers to personalize products to meet their specific needs and preferences. They often support a range of product configurator actions that enhance the overall shopping experience. In this article, we will explore several types of product configurator actions. The Staggs product configurator has support for all the actions we will cover in this article. We’ll discuss why these actions are important, how they can be used, and how they improve the online shopping experience. 1. Share Link In today’s social media-driven world, the “Share Link” feature has become essential. It enables customers to easily share their customized products with friends, family, or colleagues through social media, messaging apps, or email. After customizing a product, customers can click a “Share” button to generate a link to their creation, which they can post on social media or send via email. Sharing customized products can spark discussions and influence purchasing decisions. It not only engages customers but also serves as a powerful marketing tool for businesses. When users share their products, they promote the brand and may attract new customers through organic word-of-mouth. 2. Download PDF The “Download PDF” feature is a practical tool that allows your customers to obtain a detailed document outlining their customized product specifications. This is particularly helpful for complex products that may require additional information, such as dimensions, materials, or pricing breakdowns. After customizing a product, your customers can click a button to download a PDF document that summarizes their choices. This document can be saved for future reference or shared with others involved in the decision-making process. This feature enhances the shopping experience by providing customers with a tangible record of their customization choices. It allows them to revisit their selections without needing to log back into the website, making it easier to make decisions. Please make sure that the generated PDF document includes: Clear visuals, descriptions, and all relevant specifications. Estimated pricing in the PDF for transparency. Brand logo for brand recognition when shared. 3. Send Email
The “Send Email” action provides a direct way for customers to reach out to the business or share their customized products with others. This feature is especially beneficial for customers who have questions about their configuration or need clarification on product details. Customers can fill out a form to send an email directly to your inbox, asking questions or requesting more information about their customized product. By facilitating easy communication, businesses can foster a sense of trust and support. This connection is vital, as it helps customers feel more confident in their decisions. Additionally, the ability to send customized configurations via email allows users to involve others in their decision-making process. 4. Request Quote If you sell complex or highly customizable products, the “Request Quote” action is incredibly valuable. This feature allows your customers to submit their specific customization requests, so you can send a tailored price quote based on their selections. Customers can input detailed specifications, such as dimensions, materials, and features, into the configurator. After submitting their request, they receive a customized quote from the business, usually via email or through a follow-up call. This action is particularly beneficial in industries like manufacturing or construction, where pricing can vary greatly depending on individual requirements. The “Request Quote” action creates a more personalized shopping experience, allowing you to engage directly with potential buyers, clarify details, and build trust. Key takeaways: Make the request form user-friendly and straightforward, guiding customers on what information to provide. Set clear expectations for response times to keep customers informed. Follow up promptly with personalized quotes and offer assistance for any questions. 5. Add to Wishlist The “Add to Wishlist” feature is a valuable tool for customers who may not be ready to make an immediate purchase. It allows them to save their customized products for later consideration, creating a curated list of items they are interested in. When customizing a product, customers can click “Add to Wishlist” to save their selections. They can revisit this list later when they’re ready to buy. The Add to wishlist feature enhances the shopping experience by providing customers with a way to revisit their choices without the pressure of immediate buying. It also allows you to track customer interests and preferences, which can inform future marketing efforts. 6. Add to Cart
The “Add to Cart” feature is a fundamental part of online shopping. It allows customers to finalize their choices after customizing a product and move smoothly into the purchasing phase. When customers finish designing their product—whether it’s a custom bicycle, a piece of furniture, or a tech gadget—they can click “Add to Cart.” This action transfers their selections into a virtual shopping cart, making it easy to review what they’ve chosen before checking out. This step is crucial because it helps bridge the gap between customization and actual purchase. It encourages customers to complete their transactions by providing a simple way to see everything they’ve selected. A well-implemented “Add to Cart” feature can significantly boost sales conversion rates, as it gives users a sense of accomplishment and readiness to buy. Here are some tips if you are planning to use the add to cart function: Ensure the “Add to Cart” button is clearly visible and easily accessible on the product page. Provide a quick overview of items in the cart, including images and prices, to reinforce customers’ choices. Consider adding reminders or incentives, such as discounts, for completing the purchase. Conclusion The various actions enabled by product configurators play a critical role in shaping the online shopping experience. Each action uniquely contributes to customer engagement, facilitating smoother interactions and encouraging informed purchasing decisions. In the competitive world of eCommerce, these configurator actions can set your brand apart, making the shopping experience more personalized, efficient, and enjoyable. By effectively implementing these features you can create a shopping environment that not only meets but exceeds customer expectations, enhancing the overall customer journey, driving conversions, and foster long-term relationships. Happy configuring!