A common question we get asked is this: is my product suitable for a product configurator. Spoiler alert: probably yes! But don’t take our word for it! We want to provide some clarity about the why: why would you need a product configurator? You should know why you are implementing a change in product catalogs. Otherwise you might not get the desired results. So we have put up a checklist for you! Statistics show that if you find yourself in three or more points, the answer is a clear YES! I want to … 1) digitize my catalogs Tired of all printing costs per year? Or are you looking for an alternative to your brochures? With a product configurator, your customers can effectively try out the design of a couch, watch or kitchen before buying! Definitely a promising alternative to static product catalogs. Moreover, price and product changes are visible in real time! 2) digitize my products or my sales department Are you stuck trying to digitize your products or sales department? Try a product configurator! It is the perfect tool for bundling all product options into one powerful tool and present it in an easy to use way that users can consume! No more long lists with countless options. Just a clear presentation of the product with a clear list of available options. 3) gain a competitive advantage In these times it becomes harder and harder to stand out from your competitors. How can you still stand out in these days? By implementing a product configurator! Configurators play a key role in leaving a lasting impression on customers. The more a customer interacts with the product, the stronger the bond with the product (and company). You might want to conduct a small research to find out if configurators already exist in your industry. In some areas configurators are not really used yet, and that is a shame! If that is your industry, you definitely should think about implementing one yourself. Not only are you about to stand out, you are also one of the few that offer a configurator! Your customers are going to appreciate it. 4) sell products rich in variations Products with loads of different versions are referred to as being rich in variations. They are really suitable for product configurators, because all options can be presented in a simple and understandable way. Configurators have been set up to only show the available combinations of product variations. So you can only order what’s actually available. Customers can change size, color, material or other components. Sometimes products come in such a wide variety of designs, it becomes impossible to clearly present every single variation in the catalog. It just becomes overwhelming. The solution? A configurator! 5) achieve a better shopping experience The higher the product interaction and the greater the shopping experience, the more likely it becomes that a product will be purchased. The greater the shopping experience, the greater the customer loyalty! But how can you increase customer loyalty? You need to make it an experience. You want to get that ‘wow’ factor, so that a customer becomes so enthusiastic about the product that he or she stays and mutates into a follow-up buyer. A good way to start creating a better shopping experience is by implementing a product configurator! 6) increase sales and have a better conversion rate Excellent product configurators are designed to act as a salesperson! The idea of a product configurator is that it displays all the available variations of a particular product and displays the product in such a way that makes the user want to buy the product. That gives you a lot more time to focus on what is really important, like optimizing the configurator so it performs even better. No more silly customer requests about what product options you offer and what not. 7) reduce my standard customer requests As a sales person you might be familiar with the time-consuming standard customer requests. These questions can be significantly reduced with product configurators! A good configurator only shows the available options and thus only the feasible products. In other words, the customer can only configure and order a product that exists and can actually be produced. 8) lower the rate of returns and fewer incorrect orders High return rates can often be traced back to inadequate product presentation and result in unnecessary costs. These rates can easily be reduced by a configurator, because it is often used for individual needs or specific requirements. 9) have a more efficient sales process Statistics show that the more a customer deals with a product on beforehand, the shorter the actual sales process becomes (cart and checkout). That is because the user has carefully chosen what product to order. And the smoother the sales process, the more sales you get! Conclusion on the checklist for product configurators And do more than three items from the checklist apply to your company? Try out our Staggs Product Configurator completely for free!