In this article, you’ll learn why visual commerce is becoming so popular and why it might become the next big thing in the online commerce business. Why visual marketing is successful Have you ever seen an advertisement without video or imagery? I can’t remember one. Visual language has dominated the world of marketing since Instagram has been on our smartphones. So why is visual language so dominating? Because visual elements ‘catch’ people. That is why! We remember about 80 percent of the things we see, and only 20 perfect of which we read. Moreover, visual input is processed about 60,000 times faster than text! No wonder is has become so successful! You still need text to communicate the message. But that is not what grabs the user’s attention. It’s the appealing imagery that converts users to click on your ad. And your ad will be remembered for longer because it remains longer in the memory. Visual Commerce utilizes the power of visualization and goes even a step further. Modern technology is used to make it possible to ‘experience’ a product on a screen. And that is what really matters. Customers need to ‘experience’ it, otherwise this visual commerce will not convert users into sales. And that can be done with brand visualization, which we will discuss next.
Visualize your brand If you want to bring your product or service to life, you have to work with professional product images. You can not cheat on this step, because users will notice if the images are legit or fake. But that is not all. When visualizing a brand, we go beyond the static, rigid images and let users feel like they are interacting with the product. Because that will benefit the users’ experience of the product. There are two proven methods of product visualization that are particularly effective: Product configurators: by means of visual configuration, customers can change a product on the screen in real time and determine properties like color, material, shape and function, among other things. Augmented Reality (AR): using AR-technology you can allow your users to place products directly in the area they are in, so users can really ‘experience’ the product in their own space. For example, they can place a sofa in the living room and see how that fits the room, have an idea about the size, color, and so on. But making your products ready for AR will take a long time. You have to render all sorts of 3D-models to make it work. That is why we prefer the product configurator option. It is a completely new way to design your products, and with the Staggs Product Configurator you can really easy set it all up! Is Visual Commerce suitable for my company? So visual commerce seems to be particularly effective. But should I implement visual commerce for my company? Should my company shift focus to visual commerce? Totally! Here is why: Visual commerce increases customer loyalty through the process of product customization. The idea here is that the more customer interaction takes place, the greater the loyalty to the product is. And that has to do with the process of product customization. Because the user carefully designs the product to make it his own. And therefore a bond with the product is created. Present your product in a way that convinces the customer. Anyone can present a simple product with one or two images. But what sticks in mind is the unique elements and video’s. Only through personalized shopping experience manufacturers and retailers can differentiate themselves nowadays. Product configurators reduce consulting efforts. You might be familiar with the time-consuming customer inquiries about product details, options and features. So if you are starting to get sick of it, you might as well start implementing a product configurator. The product configurator is essentially the presentation of your product options and features. So the user directly knows what is available. Sure you might still get inquiries about missing features, but at least your customers know what is possible. Boost your product sales. A bond with a product contributes to a higher level of trust, and the higher the trust, the higher the interaction. And a higher interaction ultimately leads to a higher number of sales! The good thing about product configurators is that you can present technically any type of product. Maybe you are selling online already. If that is you, you are just one step away from product configurators! So why not give it a try? Staggs Product Configurator makes Visual Commerce possible It is safe to say that visual commerce is starting to become the future of e-commerce. Therefore Staggs has dedicated its product configurator to visual commerce. With our product configurator you enable the target groups to experience your products directly on the screen!